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Give yourself credit - your heart is in the right place.

Fortunately for your conscience, advertising is only one of many marketing tools, albeit a highly potent one. In many cases, there are less check credit online free Madison expensive, less toxic and more effective check credit online free Madison gadgets in the tool kit.

They can serve your organization very well during certain phases of your evolution. By all means, use them and check credit online free Madison use them well, for as long as they serve. But when check credit online free Madison and if its time to advertise, please know that there are valid check credit online free Madison justifications for your decision. If you can harness the power of advertising, check credit online free Madison you can take business away from check credit online free Madison the bad guys. If your product or service has real meaning, if it can truly enrich and improve lives, good advertising can bring it to more people. (If not, please do us all a favor check credit online free Madison and dont advertise!) There are ways check credit online free Madison to do advertising with little or no toxic impact. And, in fact, it is possible to use advertising to make a net-positive contribution to the planet and the people who check credit online free Madison live here. 3 in one free credit report

If youre going to check credit online free Madison advertise, you cant afford to not advertise effectively. To do otherwise would squander your enterprises precious resources.

At the same time, it is a moral imperative that you approach check credit online free Madison your advertising endeavors as consciously and scrupulously as you do any other organizational activity. It deserves no less thought than the decisions you make regarding environmental issues, human rights, community impacts, workplace dignity, etc. The Continuum of Advertising There are five different dimensions of social consciousness on which a common good enterprise might check credit online free Madison operate its advertising program.

While these dimensions are not necessarily sequential, nor mutually exclusive, its a fair bet that this model captures most of the ways in which a common good enterprise might think about its check credit online free Madison advertising. report credit free This is the most basic level of responsibility, the level of fundamental business ethics. One would hope this would go without saying for any organization, socially conscious or otherwise.

But it is surprising how often it is neither said nor done, even by the best-intentioned advertisers. The subtle power of words and pictures is staggering. The difference between putting your product in the best possible light and putting it in a different light altogether is very slight, yet very important. Was it an advertising man who coined the check credit online free Madison phrase truth is a relative thing? In fact, Telling The Truth is quite possibly the hardest thing to do in advertising. It goes check credit online free Madison against the very essence of what check credit online free Madison some believe is advertisings main function: turning whole lies into half-truths. Subtly shading what is real and true about your product is the most tempting apple the serpents of advertising can offer. There are many sad examples of marketers who have sincerely employed some of the other socially conscious advertising principles, while failing to accept the responsibility and possible limitations of Telling The Truth. Theres check credit online free Madison only one way to make sure youre operating at this level: be a highly attuned person of integrity. getting your free credit report And bring your integrity to every word and picture, via your nose.

If it isnt right, then send check credit online free Madison your advertising people back to the drawing board. In one of the most effective ads in the entire history of advertising, Volkswagen called its own car ugly.

This interpretation of what it means to be a socially conscious advertiser has been in vogue for several years now.

Cause marketing is the practice of publicly aligning a company with a high profile cause or a non-profit organization with whom the public sympathizes.